SEO is an integral part of your web presence.
SEO should be an ongoing part of your marketing package.
SEO is not simply an after tought to be tacked on to an existing site.
SEO is definitely NOT a one time activity.
There are literally, 1 million + websites that are started each and every day. The internet is growing exponetially.
In order to maintain an excellent placement in the search engines; you must have ongoing SEO for your site(s)
In this current economic climate you must continuously be 'trending up' so as not to be buried in the middle of the pack or worse still unacknowledged.
Great Content + Quality Links = Search Engine Success