Note: This article was originally published on May 21 2012
Search is now semantic: It is important to include everything to do with your web presence to fully optimize your footprint online. By including search and social and your video channel into one account you can get the most mileage out of social for your web presence.
SEO – Search Engine Optimization
SEO is an integral part of your web presence.
SEO should be an ongoing part of your marketing package.
SEO is not simply an after thought to be tacked on to an existing site.
SEO is definitely NOT a one time activity.
There are literally, 1 million + websites that are started each and every day. The internet is growing exponentially.
In order to maintain an excellent placement in the search engines; you must have ongoing SEO for your site(s)
In this current economic climate you must continuously be ‘trending up’ so as not to be buried in the middle of the pack or worse still unacknowledged.
Great Content + Social Proof + Quality Links = Search Engine Success
Now in 2015 the term is ‘Content Marketing’ Incorporating all of the above with an eye on keyword phrases and relevance. Google considers each of these factors in its algorithms.